Snapchat: Redefining Communication while in the Digital Age
Snapchat, released in 2011 by Evan Spiegel, Bobby Murphy, and Reggie Brown, promptly manufactured waves by introducing a unique strategy: disappearing messages. At a time when most social platforms emphasized permanence, Snapchat centered on actual-time, short-term sharing, which resonated with youthful audiences seeking more genuine and spontaneou